Helping a great developer refresh his brand.
When my friend Joe at ShooFly Development & Design told me he wanted to hire me to help him overhaul his identity I was thrilled. Joe’s a great guy and super easy to work with, so working on this project was a joy. Joe wanted to keep his current company name, but was completely open to any new design direction. After talking things over with him we determined he wanted a full wordmark (with tag line) and a secondary brand icon. I whipped up a few options for him, he picked one he liked, we made a few minor refinements, and his new identity was ready.