ShooFly

Helped a great friend and great developer refresh his brand.

When my friend Joe at ShooFly Development & Design told me he wanted to hire me to help him overhaul his identity I was thrilled. Joe wanted to keep his current company name, but was completely open to any new design direction. After talking things over with him we determined he wanted a full wordmark (with tag line) and a secondary brand icon. I whipped up a few options for him, he picked one he liked, we made a few minor refinements, and his new identity was ready.

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Let's make something cool together.