Helped a great friend and great developer refresh his brand.
When my friend Joe at ShooFly Development & Design told me he wanted to hire me to help him overhaul his identity I was thrilled. Joe wanted to keep his current company name, but was completely open to any new design direction. After talking things over with him we determined he wanted a full wordmark (with tag line) and a secondary brand icon. I whipped up a few options for him, he picked one he liked, we made a few minor refinements, and his new identity was ready.
Services
- Visual Identity
- Graphic Design
“I’ve admired Rex’s work for quite a while, and finally hired him to work on a new identity for my web development studio a few years ago. We worked through several versions, all of which I enjoyed, finally settling on one that felt like ‘me.’ Rex was communicative, worked quickly, and got results that I love. And he probably needed about 10% of his actual skills to do the job. Highly recommended!”
Joe ChellmanShoofly Design